Beginner's PR for Purpose-led Brands
How to shine brightly in a growing marketplace.
Helping brands with purpose boost business growth and ramp up impact through PR.
I design and deliver online courses for pioneers, purpose-led brands and changemakers. They're developed to give you a voice and a platform so you can drive positive change and boost sales through public relations.
I work with people who run their own ventures or work for small business, which are finding solutions to the world's problems.
From CICs and the arts, to sustainability and innovation brands, I give you the tools and confidence to work with the media, without compromising on your mission, your voice or your values.
Using by 25 years' experience of working in communications, I'll guide you and
"The course really made me look at PR differently and how to come at it from a business point of view not just a reader. This course not only gave me the insight, but also the confidence to go to editors/ journalists to start showcasing what I have to offer as a business and person. This course is a great place to kick start your PR skills!” - Kate Auguste, founder of mi apparel, leading sustainable fashion campaigner and student.
“It’s such a well thought out course. The progression is gradual and very manageable if you have a busy schedule. Feedback is given with every submission. Every lesson gives you key information to help you understand the process of PR, contacting the correct journalists and creating a press release. I’ve thoroughly enjoyed it.” - Tanya, founder of Naturally Naked Co and student
“I really enjoyed this course. As a complete novice when it comes to PR, I found the course easy to understand as it was broken down into manageable chunks with interesting activities. It has really helped me to define my USP and, with Elma’s feedback and suggestions, I now have a pitch that I would be happy to send to the press!” - Heather Bain, founder of Charistay and student
Experienced PR specialist with a mission to do good.
Buy the full course - Beginner's PR for Ethical Entrepreneurs, or buy individual course modules to suit your learning needs
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