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Beginner's PR for Ethical Entrepreneurs

 Get your purpose-led brand in front of the people who need to see how amazing your business is! 


Sign up to my online, self-study PR course to discover how it's donw. Learn at your own pace. No big deadlines, no pressure, no hassle.


Are you fired up with enthusiasm for your business, but lack the skills that can get the message across to the people who should know about it? 


Sign up for my self-study PR course and I will teach you the PR skills that can ELEVATE and TURBOCHARGE your brand and impact.

In just three modules, you’ll go from having no idea where to start, to confidently pitching your story directly to journalists.

Here, student Kate Auguste talks about her successes after taking my course.

We're in the Decade of Action! 

This is a great time to be a purpose-led business owner, so let me help you to get your voice heard. 

I’m a PR professional with 25 years’ experience in the business and a passion for conscious brands. I’ve created this great-value course to help businesses like yours get the attention they deserve.

It's packed with great content, downloadable templates, quizzes, and there's no pressure of deadlines. You can do the course at your leisure - when you pay you have six months' access.

Good PR will boost your reputation, build trust your brand, increase your income and boost your impact. 

  • Discover the PR skills used by the pros to get into the press.
  • Learn how to handle journalists with confidence.
  • Get to know your brand voice, and what makes you shine. 
  • Find you what journalists need from you - not what you think they need!
  • Get the lowdown on common PR pitfalls and how to avoid them.


What’s included?

  • Three separate modules covering everything you need to know about the basics of ethical PR.
  • Access to the course for six months from enrollment.
  • Quizzes to test your knowledge.
  • Online video and text-based learning to suit different learning styles.
  • Advice from national ethical journalist, Anna Turns.
  • Helpful tips and tricks from other journalists and bloggers.
  • Advice on taking great photos from acclaimed national press photographer, John Ferguson.
  • Optional extra of one-to-one coaching if you'd like to explore any of the lessons in more depth.

 National Journalist, Anna Turns, shares her priceless knowledge.

Three modules

Lessons involve completing a specially created tasks and quizzes. 

You can also download worksheets and templates.

Book now to start learning exciting new skills that can help your business leap ahead.

Now is the time to discover the secrets to getting your business where it belongs – in the media spotlight.  


Invest just £379 in developing exciting, new, powerful PR skills. 

That's the price of hiring a freelance PR professional for just one day! But you get to use your own PR skills again and again.

 
SIGN UP NOW!

Find out more about the course creator and coach, Elma - PR expert.

Perhaps you'd also like some bespoke one-to-one coaching

 

Course curriculum

  • 1

    A warm welcome to Beginner's PR for Ethical Entrepreneurs

  • 2

    MODULE 1: How to set PR goal and objectives, and find your uniqueness

    • Introduction to Module One

    • Lesson 1: How to identify your goals and objectives

    • Module one, lesson one quiz

    • Lesson 2: How to make sure your objectives are achievable

    • Lesson 3: What is a unique selling point and why do you need one?

    • Lesson 4: How to create your own USP

    • Module one, lesson four quiz

    • Lesson 5: How to communicate your USP

    • Module one, lesson five quiz

    • Congratulations on completing Mpdule One!

  • 3

    MODULE 2: How to identify your audience, and the right media and journalists.

  • 4

    MODULE 3: How to produce and pitch a newsworthy press release

    • Introduction to Module Three

    • Lesson 1: What is a press release and why do you need one?

    • Module three, lesson one quiz

    • Lesson 2: How to find an angle that works

    • Module three, lesson two quiz

    • Lesson 3: How to write your press release

    • Module three, lesson three quiz

    • Lesson 4: The value of high-quality photographs

    • Module three, lesson four quiz

    • Lesson 5: Preparing for transparency

    • Module three, lesson five quiz

    • Lesson 6: How to pitch your story to the media

      FREE PREVIEW
    • Congratulations on completing the course! You rock!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

FAQs

Everything you need to know.

  • Who should do this course?

    Anyone who has no or very little experience in working with the press and who runs a small business or organisation in the ethical space. But the course is also useful for other types of small businesses, which have an interest in the issues that ethical entrepreneurs need to consider, such as how to communicate their purpose and how to be transparent when working with the media. If you're an experienced marketing professional of any kind you may find some of the lessons very simple. I suggest looking at the module content and contacting me with any questions before you sign up.

  • How do I pay for the course?

    All payments are made via Strike.

  • Can I cancel and get a full refund?

    Full refunds are available up to 14 days following payment up until the beginning of the course. If you request a refund once the course has started you have up to 5 days from your start date to alert me. Email as soon as you're able: hello@elmaglasgowconsulting.com

  • What are the future course release dates?

    Please sign up my newsletter and you'll be kept up to date with forthcoming course start dates. You'll also receive a free PR guide download, which offers a taster of this course. Simply fill in the pop-up form on my homepage: www.elmaglasgowconsulting.com.

  • Can I download and share the course content?

    No, as this is a breach in the agreement you agree to when buying the course. During the course there are worksheets and templates available for download but are for your personal use only, as part of the study process.

  • How can I get help with technical issues?

    Please contact the company that runs this website, Thinkific.

  • How long will it take to complete the course?

    Once you start the course, it will remain open to you for six months, then the course will close. As many of my students are very busy, juggling personal lives with running a business, I know it can be a struggle to meet deadlines sometimes. So, this course has been created for you to dip in and out of it.

  • How am I tested?

    Throughout the course there are quizzes for you to complete to help solidify your new knowledge. You'll need to pass each one in order to move on to the next lesson.