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Beginner's PR for Ethical Entrepreneurs

 Get your PR message out there. 

Reach the people who need to hear it.

Sign up to my online PR course and learn at your own pace. No deadlines, no pressure, no hassle.

Are you fired up with enthusiasm for your ethical business, but lack the skills that can get the message across to the people who should know about it? 

Sign up for my automated PR course and I will teach you the PR skills that can TURBOCHARGE your business.

In just three modules, you’ll go from having no idea where to start, to confidentially pitching your story directly to journalists and producers!

We're in the Decade of Action! 

This is a great time to be an ethical entrepreneur, so let me help you to get your voice heard. 

I’m a PR professional with 25 years’ experience in the business and a passion for ethical brands. I’ve created this great-value course to help businesses like yours get the attention they deserve.

It's packed with great content and quizzes, and there's no pressure of deadlines. You can do the course at your leisure - when you pay you have six months' access.

Good PR will boost your reputation, build trust your brand and increase your income. 

  • Discover the PR skills used by the pros to get into the press.
  • Find out how to create a basic but effective PR strategy.
  • Learn how to handle journalists with confidence to boost and manage your brand reputation.
  • Get to know your brand voice, so that you always know what you want to say, who you need to say it to, plus how and when you say it!

What’s included?

  • Three separate modules covering everything you need to know about the basics of ethical PR.
  • Access to the course for six months.
  • Quizzes to test your knowledge.
  • Online video and text-based learning to suit different learning styles.
  • Optional extra of one-to-one coaching if you'd like to explore any of the lessons in more depth.
  • Exclusive content from national environmental journalist, Anna Turns, who offers her exclusive advice to ethical entrepreneurs. 
  • Helpful tips and tricks from other journalists and bloggers.
  • Advice on taking great photos from acclaimed national press photographer, John Ferguson.

 National Journalist, Anna Turns, shares her priceless knowledge.

Three modules

Lessons involve completing a specially created PR themed task and quizzes. 

You can also download handy worksheets and templates.

Releasing each module slowly ensures that you have enough time to complete the lessons.

Book now to start the new year by learning exciting new skills that can help your business leap ahead in 2021.

Now is the time to discover the secrets to getting your business where it belongs – in the media spotlight.  

Invest just £199 in developing exciting, new, powerful PR skills.

Course opens on Monday 11 January 2021, 9am.


Find out more about the course creator and coach, Elma - PR expert.

Whilst you're here, take at look at my interactive course which offers live group sessions with me. 

Or perhaps you'd like some bespoke one-to-one coaching


Course curriculum

  • 1

    A warm welcome to Beginner's PR for Ethical Entrepreneurs

  • 2

    MODULE 1: How to set PR goal and objectives, and find your uniqueness

    • Introduction to Week One

    • Lesson 1: How to identify your goals and objectives

    • Lesson 2: How to make sure your objectives are achievable

    • Lesson 3: What is a unique selling point and why do you need one?

    • Lesson 4: How to create your own USP

    • Lesson 5: How to communicate your USP

    • Congratulations on completing Week One!

  • 3

    MODULE 2: How to identify your audience and find the media they love

  • 4

    MODULE 3: How to produce and pitch a newsworthy press release

    • Introduction to Week Three

    • Lesson 1: What is a press release and why do you need one?

    • Lesson 2: How to find an angle that works

    • Lesson 3: How to write your press release

    • Lesson 4: The value of high-quality photographs

    • Lesson 5: Preparing for transparency

    • Lesson 6: How to pitch your story to the media

    • Congratulations! You've completed the course! You rock!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.


Everything you need to know.

  • Who should do this course?

    Anyone who has no or very little experience in working with the press and who runs a small business or organisation in the ethical space. But the course is also useful for other types of small businesses, which have an interest in the issues that ethical entrepreneurs need to consider, such as how to communicate their purpose and how to be transparent when working with the media. If you're an experienced marketing professional of any kind you may find some of the lessons very simple. I suggest looking at the module content and contacting me with any questions before you sign up.

  • How do I pay for the course?

    All payments are made via Strike.

  • Can I cancel and get a full refund?

    Full refunds are available up to 14 days following payment up until the beginning of the course. If you request a refund once the course has started you have up to 5 days from your start date to alert me. Email as soon as you're able:

  • What are the future course release dates?

    Please sign up my newsletter and you'll be kept up to date with forthcoming course start dates. You'll also receive a free PR guide download, which offers a taster of this course. Simply fill in the pop-up form on my homepage:

  • Can I download and share the course content?

    No, as this is a breach in the agreement you agree to when buying the course. During the course there are worksheets and templates available for download but are for your personal use only, as part of the study process.

  • How can I get help with technical issues?

    Please contact the company that runs this website, Thinkific.

  • How long will it take to complete the course?

    Once you start the course, it will remain open to you for six months, then the course will close. As many of my students are very busy, juggling personal lives with running a business, I know it can be a struggle to meet deadlines sometimes. So, this course has been created for you to dip in and out of it.

  • How am I tested?

    Throughout the course there are quizzes for you to complete to help solidify your new knowledge. You'll need to pass each one in order to move on to the next lesson.