Find out how to create a PR strategy with kapow!

Learn key skills in developing a PR strategy that'll help to grow your business and boost your impact.

Sign up to my online PR course and learn at your own pace. 

No deadlines, no pressure.

Are you fired up with enthusiasm for your business, but lack the skills that can get the message across to the people who should know about it? 

Sign up to the first module of my self-study PR course and I will teach you how to create a basic but effective PR strategy that can TURBOCHARGE your business.

This short course is module one from my full course. 

It takes you step-by-step through the process of identifying your goals, how to deliver those goals and what tools and techniques you can use to get your name into the media.

Watch student, Kate Auguste, talk about her success after taking the FULL course!

We're in the Decade of Action! 

Now is a great time to be a purpose-led business owner, so let me help you to get your voice heard!

I’m a PR professional with 25 years’ experience in the business and a passion for conscious brands. I’ve created this great-value course to help businesses like yours get the attention they deserve.

It comes with mixed content - text and video, downloadable templates, quizzes, and there's no pressure of deadlines. 

You can do the course at your leisure - when you pay you have six months' access.

Good PR will boost your reputation, build trust your brand, increase your income AND boost your impact. 

  • Discover the PR skills used by the pros to get into the press.
  • Find out how to create a basic but effective PR strategy.
  • Figure out what makes your unique.
  • Get to know your brand voice.
  • Learn how to spot times of the year that fit with your brand and purpose.
  • Begin to understand what it takes to achieve sustained media coverage.
  • Get excited about planning and writing your stories!

What’s included?

  • Access to the course for six months.
  • Quizzes to test your knowledge.
  • Online video and text-based learning to suit different learning styles.
  • Optional extra of one-to-one coaching if you'd like to explore any of the lessons in more depth.


Book now to start learning exciting new skills that can help your business leap ahead.

Now is the time to discover the secrets to getting your business where it belongs – in the media spotlight.  

Invest just £139 in developing exciting, new, powerful PR skills. 

That's less than the price of hiring a freelance PR professional to write just one press release! 


Find out more about the course creator and coach, Elma - PR expert.

Perhaps you'd also like some bespoke one-to-one coaching


Course curriculum

  • 2

    MODULE 1: How to set PR goal and objectives, and find your uniqueness

    • Introduction to the course

    • Lesson 1: How to identify your goals and objectives

    • Module one, lesson one quiz

    • Lesson 2: How to make sure your objectives are achievable

    • Lesson 3: What is a unique selling point and why do you need one?

    • Lesson 4: How to create your own USP

    • Module one, lesson four quiz

    • Lesson 5: How to communicate your USP

    • Module one, lesson five quiz

    • Congratulations on completing the course!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.


Everything you need to know.

  • Who should do this course?

    Anyone who has no or very little experience in working with the press and who runs a small business or organisation in the ethical space. But the course is also useful for other types of small businesses, which have an interest in the issues that ethical entrepreneurs need to consider, such as how to communicate their purpose and how to be transparent when working with the media. Marketing professionals who want to expand their skills into PR will also find it useful. Highly experienced marketing professionals of any kind you may find some of the lessons a bit too simple. I suggest looking at the course content and contacting me with any questions before you sign up.

  • How do I pay for the course?

    All payments are made via Strike.

  • Can I cancel and get a full refund?

    Full refunds are available up to 14 days following payment up until the beginning of the course. If you request a refund once the course has started you have up to 5 days from your start date to alert me. Email as soon as you're able:

  • How do I know when you release future courses?

    Please sign up my newsletter and you'll be kept up to date with forthcoming courses and other learning opportunities. Simply fill in the form:

  • Can I download and share the course content?

    No, as this is a breach in the agreement you agree to when buying the course. During the course there are worksheets and templates available for download but are for your personal use only, as part of the study process.

  • How can I get help with technical issues?

    Please contact the company that runs this website, Thinkific.

  • How long will it take to complete the course?

    Once you enrol on the course, it will remain open to you for six months, then the course will close. As many of my students are very busy, I know it can be a struggle to meet deadlines sometimes. So, this course has been created for you to dip in and out of.

  • How am I tested?

    Throughout the course there are quizzes for you to complete to help solidify your new knowledge. You'll need to pass each one in order to move on to the next lesson.