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Beginner's PR for Ethical Entrepreneurs

 Get your PR message out there. Reach the people who need to hear it.


Are you fired up with enthusiasm for your ethical business, but lack the skills that can get the message across to the people who should know about it? 

Sign up for my PR course and I will teach you the PR skills that can TURBOCHARGE your business.

In just three modules, you’ll go from having no idea where to start, to confidentially pitching your story directly to journalists and producers.

We're in the Decade of Action! 

This is a great time to be an ethical entrepreneur, so let me help you to get your voice heard. 

I’m a PR professional with 25 years’ experience in the business and a passion for ethical brands. I’ve created this great-value six-week course to help businesses like yours get the attention they deserve.

Good PR will boost your reputation, build trust your brand and increase your income. 

  • Discover the PR skills used by the pros to get into the press.
  • Find out how to create a basic but effective PR strategy.
  • Learn how to handle journalists with confidence to boost and manage your brand reputation.
  • Get to know your brand voice, so that you always know what you want to say, who you need to say it to, plus how and when you say it!

What’s included?

  • Three separate modules covering everything you need to know about ethical PR.
  • Live online group lessons.
  • Online video and text-based learning to suit different learning styles.
  • Optional one to one coaching.
  • Exclusive content from national environmental journalist, Anna Turns, who offers her exclusive advice to ethical entrepreneurs. 
  • Helpful tips and tricks from other journalists and bloggers.
  • Advice on taking great photos from acclaimed national press photographer, John Ferguson.

 National Journalist, Anna Turns, shares her priceless knowledge.

Additional advice comes from other journalists and bloggers, as well as an acclaimed national press photographer (

Three modules

Course modules are released every other Monday, and each lesson involves completing a specially created PR themed task and at key points live online lessons.

Releasing each module slowly ensures that you have enough time to complete the lessons.

Book Now for January 2021!

Join the course now and learn how to boost your PR skills. 

Now is the time to discover the secrets to getting your business where it belongs – in the media spotlight.  

Invest just £399 in developing exciting, new and powerful PR skills.

Module 1: Monday 11 January 2021
Module 2: Monday 18 January 2021
Module 3: Monday 25 January 2021


Find out more about the course creator and coach, Elma - PR expert.

Prefer bespoke one-to-one coaching? Find out more.


Course curriculum

  • 1

    A warm welcome to Beginner's PR for Ethical Entrepreneurs

  • 2

    MODULE 1: How to set PR goal and objectives, and find your uniqueness

    • Introduction to Week One

    • Lesson 1: How to identify your goals and objectives (with coaching)

    • Lesson 2: How to make sure your objectives are achievable

    • Lesson 3: What is a unique selling point and why do you need one?

    • Lesson 4: How to create your own USP

    • Lesson 5: How to communicate your USP (with coaching)

    • Congratulations on completing Week One!

  • 3

    MODULE 2: How to identify your audience and find the media they love

  • 4

    MODULE 3: How to produce and pitch a newsworthy press release

    • Introduction to Week Three

    • Lesson 1: What is a press release and why do you need one?

    • Lesson 2: How to find an angle that works

    • Lesson 3: How to write your press release (with coaching)

    • Lesson 4: The value of high-quality photographs

    • Lesson 5: Preparing for transparency

    • Lesson 6 (with coaching): How to pitch your story to the media

    • Congratulations! You've completed the course! You rock!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.


  • Who should do this course?

    Anyone who has no or very little experience in securing press coverage and who runs a small business or organisation in the ethical space. But the course is also useful for other types of small businesses, which have an interest in the issues that ethical entprenuers need to consider, such as how to communicate their purpose and how to be transparent when working with the media.

  • How do I pay for the course?

    All payments are made via Strike.

  • Can I cancel and get a full refund?

    Full refunds are available up to 14 days following payment up until the beginning of the course. If you request a refund once the course has started you have up to 5 days from the start date to alert us. Email us:

  • What kind of coaching does the course offer?

    The coaching is all by email and includes tailored feedback from the experienced PR professional and course creator, Elma Glasgow. Once you submit each part of coursework to Elma, she'll respond as soon as she is able do you can continue with the course.

  • What are the future course release dates?

    Please sign up my newsletter and you'll be kept up to date with forthcoming course start dates. Sign up at

  • Can I download and share the course content?

    No, as this is a breach in the agreement you agree to when buying the course. During the course there are worksheets and templates available for download but are for your personal use only, as part of the study process.

  • How can I get help with technical issues?

    Please contact the company that runs this website, Thinkific.