Course curriculum

  • 1

    WEEK 1: How to set your PR goal and objectives, and find your uniqueness

    • Introduction to Week One

    • Lesson 1: How to identify your goals and objectives (with coaching)

    • Lesson 2: How to make sure your objectives are achievable

    • Lesson 3: What is a unique selling point and why do you need one?

    • Lesson 4: How to create your own USP

    • Lesson 5: How to communicate your USP (with coaching)

    • Congratulations on completing Week One!

  • 2

    WEEK 2: How to identify your audience and find the media they love

    • Introduction to Week Two

    • Lesson 1: Who do you want to reach through the press?

    • Lesson 2: How to do your media research (with coaching)

    • Lesson 3: How to find the right media contacts (with coaching)

    • Congratulations on completing Week Two!

  • 3

    WEEK 3: How to produce and pitch a newsworthy press release

    • Introduction to Week Three

    • Lesson 1: What is a press release and why do you need one?

    • Lesson 2: How to find an angle that works

    • Lesson 3: How to write your press release (with coaching)

    • Lesson 4: The value of high-quality photographs

    • Lesson 5: Preparing for transparency

    • Lesson 6 (with coaching): How to pitch your story to the media

    • Congratulations! You've completed the course! You rock!