OLDBeginner's PR for Ethical Entrepreneurs
This course is not available.
Introduction to Week One
Lesson 1: How to identify your goals and objectives (with coaching)
Lesson 2: How to make sure your objectives are achievable
Lesson 3: What is a unique selling point and why do you need one?
Lesson 4: How to create your own USP
Lesson 5: How to communicate your USP (with coaching)
Congratulations on completing Week One!
Introduction to Week Two
Lesson 1: Who do you want to reach through the press?
Lesson 2: How to do your media research (with coaching)
Lesson 3: How to find the right media contacts (with coaching)
Congratulations on completing Week Two!
Introduction to Week Three
Lesson 1: What is a press release and why do you need one?
Lesson 2: How to find an angle that works
Lesson 3: How to write your press release (with coaching)
Lesson 4: The value of high-quality photographs
Lesson 5: Preparing for transparency
Lesson 6 (with coaching): How to pitch your story to the media
Congratulations! You've completed the course! You rock!